diff --git a/TODO.md b/TODO.md
index 0289560..d81d3ee 100644
--- a/TODO.md
+++ b/TODO.md
@@ -39,7 +39,7 @@ MVP is functionally complete (core app + docs + tests).
 ### Phase 3: Fallback Parsing + Hardening
 - [x] Add heuristic fallback parser when Schema.org missing
 - [x] Add timeout/retry + user-friendly import failure messages
-- [ ] Add logging/telemetry for import success/failure reasons
+- [x] Add logging/telemetry for import success/failure reasons
 
 ### Phase 4: Browser Extension (after URL import stable)
 - [ ] Scaffold browser extension project (Manifest v3)
diff --git a/src/backend/routes/import.ts b/src/backend/routes/import.ts
index 98899e9..8efb83a 100644
--- a/src/backend/routes/import.ts
+++ b/src/backend/routes/import.ts
@@ -1,4 +1,18 @@
 import { Router } from 'express';
+
+type ImportTelemetryEvent = {
+  event: 'import_success' | 'import_failure';
+  url: string;
+  parser?: 'schema_org' | 'heuristic' | 'none';
+  jsonLdBlockCount?: number;
+  durationMs: number;
+  failureCode?: string;
+  failureReason?: string;
+};
+
+function logImportTelemetry(event: ImportTelemetryEvent): void {
+  console.info('[import.telemetry]', JSON.stringify(event));
+}
 import { z } from 'zod';
 import { UrlImportError, UrlImportService } from '../services/UrlImportService.js';
 import { SchemaOrgRecipeParserService } from '../services/SchemaOrgRecipeParserService.js';
@@ -29,8 +43,12 @@ export function createImportRoutes(): Router {
    * Fetch an external recipe page and return imported, normalized Recipe (if found)
    */
   router.post('/url', async (req, res) => {
+    const startedAt = Date.now();
+    let requestUrl = 'unknown';
+
     try {
       const { url } = importUrlSchema.parse(req.body);
+      requestUrl = url;
       const result = await urlImportService.fetchFromUrl(url);
 
       // Try to parse and normalize Recipe from JSON-LD blocks
@@ -41,10 +59,22 @@ export function createImportRoutes(): Router {
       }
 
       // Fallback: heuristic HTML parser when Schema.org data is missing/invalid
-      if (!draft) {
+      let parserUsed: 'schema_org' | 'heuristic' | 'none' = 'none';
+      if (draft) {
+        parserUsed = 'schema_org';
+      } else {
         draft = heuristicParser.parseHtml(result.html, result.source_url);
+        parserUsed = draft ? 'heuristic' : 'none';
       }
 
+      logImportTelemetry({
+        event: 'import_success',
+        url: requestUrl,
+        parser: parserUsed,
+        jsonLdBlockCount: result.json_ld_blocks.length,
+        durationMs: Date.now() - startedAt,
+      });
+
       res.status(200).json({
         success: true,
         data: { ...result, draft_recipe: draft },
@@ -52,6 +82,14 @@ export function createImportRoutes(): Router {
       });
     } catch (error) {
       if (error instanceof z.ZodError) {
+        logImportTelemetry({
+          event: 'import_failure',
+          url: requestUrl,
+          durationMs: Date.now() - startedAt,
+          failureCode: 'VALIDATION_ERROR',
+          failureReason: error.issues[0]?.message ?? 'Request validation failed',
+        });
+
         res.status(400).json({
           success: false,
           data: null,
@@ -61,6 +99,14 @@ export function createImportRoutes(): Router {
       }
 
       if (error instanceof UrlImportError) {
+        logImportTelemetry({
+          event: 'import_failure',
+          url: requestUrl,
+          durationMs: Date.now() - startedAt,
+          failureCode: error.code,
+          failureReason: error.message,
+        });
+
         res.status(mapImportErrorToStatus(error)).json({
           success: false,
           data: null,
@@ -70,6 +116,14 @@ export function createImportRoutes(): Router {
       }
 
       if (error instanceof Error) {
+        logImportTelemetry({
+          event: 'import_failure',
+          url: requestUrl,
+          durationMs: Date.now() - startedAt,
+          failureCode: 'UNHANDLED_ERROR',
+          failureReason: error.message,
+        });
+
         res.status(500).json({
           success: false,
           data: null,
@@ -78,6 +132,14 @@ export function createImportRoutes(): Router {
         return;
       }
 
+      logImportTelemetry({
+        event: 'import_failure',
+        url: requestUrl,
+        durationMs: Date.now() - startedAt,
+        failureCode: 'UNKNOWN_ERROR',
+        failureReason: 'Internal server error',
+      });
+
       res.status(500).json({
         success: false,
         data: null,
diff --git a/src/backend/tests/import.test.ts b/src/backend/tests/import.test.ts
index 8938be2..dc5dcff 100644
--- a/src/backend/tests/import.test.ts
+++ b/src/backend/tests/import.test.ts
@@ -5,8 +5,10 @@ import { createImportRoutes } from '../routes/import.js';
 
 describe('Import API', () => {
   let app: express.Application;
+  let infoSpy: ReturnType<typeof vi.spyOn>;
 
   beforeEach(() => {
+    infoSpy = vi.spyOn(console, 'info').mockImplementation(() => {});
     app = express();
     app.use(express.json());
     app.use('/api/import', createImportRoutes());
@@ -58,6 +60,14 @@ describe('Import API', () => {
       ingredients: ['Flour', 'Eggs'],
       instructions: ['Mix', 'Cook']
     });
+    expect(infoSpy).toHaveBeenCalledWith(
+      '[import.telemetry]',
+      expect.stringContaining('"event":"import_success"')
+    );
+    expect(infoSpy).toHaveBeenCalledWith(
+      '[import.telemetry]',
+      expect.stringContaining('"parser":"schema_org"')
+    );
   });
 
   it('should normalize whitespace and HowToStep instructions into draft format', async () => {
@@ -235,6 +245,10 @@ describe('Import API', () => {
 
     expect(response.body.success).toBe(false);
     expect(response.body.error).toContain('timed out');
+    expect(infoSpy).toHaveBeenCalledWith(
+      '[import.telemetry]',
+      expect.stringContaining('"failureCode":"IMPORT_TIMEOUT"')
+    );
   });